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Absurd Beauty utilizes tools based on Artificial Intelligence (AI) systems within certain digital and communication activities to support content creation and processing, customer support, and other website functionalities.
The use of AI takes place under the supervision of the Company’s staff. All public-facing content is subject to internal checks as required by company procedures and must comply with applicable regulations, including those concerning consumer protection, advertising, cosmetic products, and personal data protection.
Where required by applicable law, content generated or manipulated using artificial intelligence is identified with specific notices or disclaimers.
For further information, you may contact Absurd Beauty using the details provided in the Contacts section.
Absurd Beauty adopts a precautionary standard of transparency. When content is used that may fall under Article 50 of Regulation (EU) 2024/1689, or that could lead consumers to perceive artificially generated or manipulated content as authentic, a clear, visible, and proportionate disclaimer is applied relative to the medium of communication.
For content that does not fall under the transparency obligations required by the Regulation, the Company nevertheless applies internal control and human review procedures, ensuring compliance with cosmetic product regulations, consumer protection, and personal data protection.
