Customer care
Wishlist
Against beauty

Against beauty

Unachievable, stereotyped beauty ideals? No, thanks. We are against that.

What inspires us

What inspires us

We’re against beauty stereotypes that seek to reduce our unique identity to a standard we have to conform to or an ideal of perfection we have to aspire to.

We believe in a personal, unique, different idea of beauty. This is why we stand with everyone who places the accent on self-acceptance and the ability to decide the extent to which others’ opinions are relevant to who we are.

And with those who share our belief that self-love means self-improvement and learning to make the most of what makes each one of us unique, rare and...absurd.

Absurd credo

 Freedom of expression

Freedom of expression

We believe in the importance of being free from the standards imposed on us and the obligation to conform. Absurd believes the source of happiness lies within you.

 Sharing with others

Sharing with others

We understand that beauty is where your well-being meets the perspective of those who see the world the way you do.

 The power of diversity

The power of diversity

We believe we should always be looking for new perspectives, engaging with others to make diversity an opportunity for growth and improvement.

 Moving beyond stereotypes

Moving beyond stereotypes

We believe everyone is free to choose their own idea of beauty: unique, different, contrasting.

 Responsibility and improvement

Responsibility and improvement

For us, beauty is more than a reflection in the mirror: it’s about respect for the planet and for people, and a commitment to making an active improvement, day after day.